Body skin holds less moisture than facial skin, is exposed just as often, and is given a fraction of the attention. Hands are washed thirty times a day and protected essentially never. Scalps are skin, and almost nobody treats them like it.

None of this is complicated. It's simply been overlooked — by an industry that put its research budget into face creams, and by all of us who followed.

Four houses here: PAUME for hands, REGROW and San Margo for hair and scalp, IVY ILA for the body. Each doing one thing thoroughly.

Kate recommends

PAUME Overnight Hand & Foot Hydration Mask — $59

"My hands changed before anything else did, and nothing I bought off a supermarket shelf touched it. This is a treatment, not a hand cream — thick, at night, under the cotton gloves. I've repurchased it more than anything else in the shop."

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Chloe recommends

San Margo Noche Balancing Scalp Serum — $72

"I don't have a scalp problem. That's exactly why I use it. A scalp is skin, it ages like skin, and the cheapest version of this conversation is the one you have at thirty rather than at fifty-five. Straight to the scalp at night, and I sleep on it."

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PAUME Probiotic Hand Balm

Probiotic · Barrier repair · Non-greasy

Sale price$29.75Regular price $35.00
Save $6.90

PAUME Overnight Hand & Foot Hydration Mask

Intensive hydration · Overnight · Hands & feet

Sale price$39.10Regular price $46.00
Save $3.15

PAUME Organic Cotton Overnight Hand Treatment Gloves

Organic cotton · Overnight · Reusable

Sale price$17.85Regular price $21.00
Save $9.00

PAUME Renewing Hand Serum

Renewing · Ageing hands · Daily

Sale price$51.00Regular price $60.00
Save $2.70

PAUME Cotton Overnight Foot Care Socks

Organic cotton · Overnight · Reusable

Sale price$15.30Regular price $18.00
Save $19.35

PAUME Hand Treatment Trio

Serum, mask & nail cream · Full sizes · Gift set

Sale price$109.65Regular price $129.00
Save $11.85

PAUME Hand & Foot Recovery Set

Mask, balm, gloves & socks · Overnight routine

Sale price$67.15Regular price $79.00
Save $6.30

PAUME Mini Hand Care Duo Ornament

Balm & mask minis · Made to hang

Sale price$35.70Regular price $42.00
Save $6.30

PAUME Mini Hand Care Duo Gift Set

Balm & mask minis · Travel size · Gift boxed

Sale price$35.70Regular price $42.00
Save $3.99

REGROW Women's Growth Conditioner

Thinning hair · Growth support · Daily

Sale price$35.96Regular price $39.95
Save $3.99

REGROW Women's Hair Growth Shampoo

Thinning hair · Growth support · Daily

Sale price$35.96Regular price $39.95
Save $5.50

REGROW Women's Hair Tonic

Thinning hair · Scalp tonic · Daily

Sale price$49.50Regular price $55.00
Save $3.60

IVY ILA Hand Creams

Hand cream · Five scents · Everyday

Sale price$20.40Regular price $24.00
Save $5.85

IVY ILA Body Custard

Rich hydration · Body · Five scents

Sale price$33.15Regular price $39.00
Save $5.85

IVY ILA Body Polish

Exfoliating · Smoothing · Body

Sale price$33.15Regular price $39.00
Save $10.40

San Margo In-Residencia Hydrating Conditioner

Hydrating · Scalp-friendly · Daily

Sale price$41.60Regular price $52.00
Save $10.40

San Margo In-Residencia Hydrating Shampoo

Hydrating · Scalp-friendly · Daily

Sale price$41.60Regular price $52.00
Save $14.40

San Margo Noche Balancing Scalp Serum

Scalp balance · Overnight · Serum

Sale price$57.60Regular price $72.00
Save $14.80

San Margo Extraordinaria Firming Body Oil

Firming · Nourishing · Body

Sale price$59.20Regular price $74.00
Save $7.80

San Margo Glorioso Botanical Intimacy Oil

Botanical · Soothing · Intimate skin

Sale price$31.20Regular price $39.00
Save $5.10

PAUME All-in-One Cuticle & Nail Cream

Cuticles · Nails · All-in-one

Sale price$28.90Regular price $34.00