Everything below the jaw, treated properly for once.

Body skin holds less moisture than facial skin, is exposed just as often, and is given a fraction of the attention. Hands are washed thirty times a day and protected essentially never. Scalps are skin, and almost nobody treats them like it.

None of this is complicated. It's simply been overlooked — by an industry that put its research budget into face creams, and by all of us who followed.

Four houses here: PAUME for hands, REGROW and San Margo for hair and scalp, IVY ILA for the body. Each doing one thing thoroughly.

Kate recommends

PAUME Overnight Hand & Foot Hydration Mask — $59

"My hands changed before anything else did, and nothing I bought off a supermarket shelf touched it. This is a treatment, not a hand cream — thick, at night, under the cotton gloves. I've repurchased it more than anything else in the shop."

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Chloe recommends

San Margo Noche Balancing Scalp Serum — $72

"I don't have a scalp problem. That's exactly why I use it. A scalp is skin, it ages like skin, and the cheapest version of this conversation is the one you have at thirty rather than at fifty-five. Straight to the scalp at night, and I sleep on it."

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