Body skin holds less moisture than facial skin, is exposed just as often, and is given a fraction of the attention. Hands are washed thirty times a day and protected essentially never. Scalps are skin, and almost nobody treats them like it.

None of this is complicated. It's simply been overlooked — by an industry that put its research budget into face creams, and by all of us who followed.

Four houses here: PAUME for hands, REGROW and San Margo for hair and scalp, IVY ILA for the body. Each doing one thing thoroughly.

Kate recommends

PAUME Overnight Hand & Foot Hydration Mask — $59

"My hands changed before anything else did, and nothing I bought off a supermarket shelf touched it. This is a treatment, not a hand cream — thick, at night, under the cotton gloves. I've repurchased it more than anything else in the shop."

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Chloe recommends

San Margo Noche Balancing Scalp Serum — $72

"I don't have a scalp problem. That's exactly why I use it. A scalp is skin, it ages like skin, and the cheapest version of this conversation is the one you have at thirty rather than at fifty-five. Straight to the scalp at night, and I sleep on it."

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REGROW Women's Growth Conditioner

Thinning hair · Growth support · Daily

$39.95

REGROW Women's Hair Growth Shampoo

Thinning hair · Growth support · Daily

$39.95

REGROW Women's Hair Tonic

Thinning hair · Scalp tonic · Daily

$54.95

IVY ILA Hand Creams

Hand cream · Five scents · Everyday

$24.00

IVY ILA Body Custard

Rich hydration · Body · Five scents

$39.00

IVY ILA Body Polish

Exfoliating · Smoothing · Body

$39.00

San Margo In-Residencia Hydrating Conditioner

Hydrating · Scalp-friendly · Daily

$52.00

San Margo In-Residencia Hydrating Shampoo

Hydrating · Scalp-friendly · Daily

$52.00

San Margo Noche Balancing Scalp Serum

Scalp balance · Overnight · Serum

$72.00

San Margo Extraordinaria Firming Body Oil

Firming · Nourishing · Body

$74.00

San Margo Glorioso Botanical Intimacy Oil

Botanical · Soothing · Intimate skin

$39.00

PAUME Renewing Hand Serum

Renewing · Ageing hands · Daily

$69.00

PAUME Probiotic Hand Balm

Probiotic · Barrier repair · Non-greasy

$49.00

PAUME Overnight Hand & Foot Hydration Mask

Intensive hydration · Overnight · Hands & feet

$59.00

PAUME Organic Cotton Overnight Hand Treatment Gloves

Organic cotton · Overnight · Reusable

$49.00

PAUME Cotton Overnight Foot Care Socks

Organic cotton · Overnight · Reusable

$49.00

PAUME All-in-One Cuticle & Nail Cream

Cuticles · Nails · All-in-one

$49.00